Why Recruiters Need a Good Website

Whether you’re running a huge company or a small business, you need an online presence. And one way to achieve this is through a good website. If someone is looking for a job, they will first google your company and go through your website. The kind of impression you want to give job seekers will depend on how your website has been designed and the contents inside. You may be losing out on great candidates just because of your website’s design. Take a look at these reasons why you need to work on your website.

It Represents You

Before job seekers can meet you physically, they meet you virtually through a website. Not having one will ruin your image, particularly among young job seekers. These are people who want to know more about you beyond the products or services you offer. And even when you have a website, if it is not well designed or provides relevant information, they will think twice about applying for a job in your company. Show who you are or what your business is about, beyond numbers. Nine in every ten millennials believe that the success of a company should be measured by more than just its net profit. What are your values? What do you stand for? Are you invested in making society a better place? These are things you should have on your website to attract job seekers.

A Good Website Is Great for SEO

If you want to attract the best talent, you should rank on top in search engines. And for that to happen, you must optimize your website for SEO. Start by looking at the keywords you have incorporated into your website. Which keywords are most searched in the recruitment sector? These are the words you should add to the headings and title pages. This will help you in search engine rankings. You can also add quality backlinks on your side to further assist you with ranking.

You Can Sell Yourself 24/7

Whether day or night, there is a job seeker looking for open positions on the internet. And while you are asleep, a job seeker is perusing your website to see if you are the right fit for them. If the website is not appealing, they move on to your competitors with better websites. Stand out by highlighting what makes you unique. You are scouring for the best talent and not just any job seeker. Your competitors are also doing the same. For instance, according to the U.S. Bureau of Labor Statistics, it is expected that the metal fabrication industry will add about 12,000 jobs to the industry over this decade. That gives you a lot of recruiters to compete with. A simple thing like a good website can make you more appealing.

A Good Website Can Be Your Personalized Job Board

If you have advertised a position on job boards before, you know they can be limiting. They will demand you stick to a specific layout or design. With your own website, you get to decide what the job ad should be. You control what to say, and you can even have a page on the company’s values, vision, and mission for job seekers who want more information about you.

A Good Website Will Highlight All the Important Features of a Job

The last thing you want is to leave a job seeker more confused than they were when they started the search. A website allows you to make things clear. For instance, you can highlight where the position will be based. An average American will move houses about 12 times in their lifetime. One of the reasons for this is job demands. A job seeker wants to know where they will be based to see if this is practical for them. Including all features allows you to filter out job seekers that don’t meet your qualifications.

Take a look at your website. Is it good enough for job seekers to find the information they want? If not, start making the right adjustments.