6 Reasons Your Website Design Is So Important
In today’s digital age, you probably already know how important it is to have a website. But what you might not realize is just how important your website design is. The design of your website can affect everything, from how easy it is to use to how trustworthy it appears. In other words, your website design is vitally important to the success of your business. Here are six reasons why.
1. First Impressions Matter
Your website design is often the first thing potential customers will see of your business. That means that it needs to make a good impression. A well-designed website will look professional and trustworthy. It will also be easy to navigate and understand. On the other hand, a poorly designed website will turn potential customers away before they can learn more about your business.
Think about it this way: would you be more likely to buy from a store with a messy, cluttered layout or from a store with a well-organized, attractive layout? The same principle applies to website design.
2. It’s Good for SEO
Search engine optimization is vital for any business with a website. After all, you want potential customers to be able to find your website when they search for keywords related to your business. Fortunately, good website design can actually help with your SEO efforts. A well-designed website will be easy for search engines to crawl and index. Why is this important? The majority of online experiences, 68%, begin with a search engine, so you want to make sure your website is designed to make it easy for search engines to find and rank your site.
On the other hand, a poorly designed website can actually hurt your SEO efforts. A website that is difficult to navigate or loads slowly will frustrate users and cause them to leave your site. This will send negative signals to search engines, which could hurt your ranking.
3. It Makes Your Website Easy to Use
If your website is difficult to use, potential customers will simply give up and go to a competitor’s site. That’s why it’s important to make sure your website is designed in a way that is easy to use.
Your website should be easy to navigate, and all of the information should be easy to find. The overall user experience should be positive, or potential customers will simply click away. In addition, ensure that your website is optimized for mobile users, as 74% of them say they’re more likely to return to a website later if it’s mobile-friendly.
4. It Builds Trust
Your website design can actually affect how trustworthy your website appears. If your website looks outdated or amateurish, potential customers will be less likely to trust it. On the other hand, a well-designed website will appear more trustworthy and professional.
Some elements that can build trust include using high-quality images, having testimonials from satisfied customers, and including information about your company’s history or experience.
5. It Helps You Get New Customers
Did you know that 53.3% of all web traffic comes from organic search? That means that potential customers are actively searching for businesses like yours. And if your website is designed well, they’re more likely to find you take the desired action when they visit your site. This is not the case with a poorly designed website, which will likely turn potential customers away.
In addition, a well-designed website can help you close the deal with new customers. If your website is easy to use and provides all of the information potential customers need, they’re more likely to buy from you.
6. It Sets You Apart from the Competition
There are probably many other businesses in your industry with websites. A well-designed website will help you stand out from the competition, and it will also give you an edge in the marketplace.
If you want to succeed, you need to make sure your website is designed well. Fortunately, you don’t have to do it alone. There are plenty of professional website design companies out there who can help you create a beautiful and effective website for your business. So, what are you waiting for? Get started today.